SJP “Pop Up”

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Extra extra read all about it! Sarah Jessica Parker has her own shoe line! On Friday, February 28th SJP made her debut as a designer in Manhattan, New York on West Broadway showcasing her signature looks of shoes, trench coats and clutches. The fashionista who is best known for her role as Carrie Bradshaw from the hit HBO show Sex and the City, didn’t not disappoint when she showed up to the launch wearing a blush colored dress by Valentino and one of her sandals she named the “Anna” ;). Which major retailer did she choose to exclusively sell her collection…why my fashion “alma mater”, Nordstrom of course!
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Due to the fact that Nordstrom does not have a store located in NY City yet (coming in 2018), the company partnered with Neverstop and the CHR group, that specialize in brand marketing to create a “Pop Up” shop to open for 3 days. This idea was ingenious to say the least because it not only allowed SJP shoe line to be bought in the heart of the city, but it gave folks a chance to meet Parker too! I personally did not have the pleasure of meeting her, but I know a few people who did and all were simply in awe of her presence and how relatable she was.

So what was her inspiration? Only the two era’s she grew up in and loved the most, the 70’s and 80’s! She also played off of the grosgrain ribbons that she wore in her hair as a child which she incorporated at the bottom of each shoe heel. Last, but not least, she used flower accents from her Sex in the City wardrobe.

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Bringing her passion to life also enslisted the help of George Malkemus, CEO of Manolo Blahnik (one of her favorite brands). Though she loves her Manolos, Parker understands that not every woman can wear the stiletto heel and wanted to make a shoe that a working woman could be fashionable in and still be comfortable. She also wanted women to embrace more colors outside of what would be your basic neutral for her flat purple, charcoal, geranium and French navy colors.

Parker’s collection is made of only the finest material straight from Italy. Her high heel shoes are a standard 3 1/2 inches and her prices range from $195-$495.

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